Mary Meehan

Co-Founder

Panoramix Global

Mary Meehan is the co-founder of Panoramix Global. Meehan’s cultural and consumer trend consultancy helps brands and organizations understand the complexities of future consumer behavior and market change as a pathway to growth and innovation. 

 

A serial entrepreneur with over 30 years of experience, Meehan co-founded the international consumer trend agency Iconoculture in 1992. Iconoculture was named one of the 500 fastest-growing private companies in America by Inc. magazine and introduced the research industry's first theoretical framework for translating trends into actionable insights. Meehan has worked with Volvo, Hasbro, Wal-Mart, PepsiCo, General Mills, J.P. Morgan, Time Inc., AARP, and numerous other companies, helping them better understand the realities of the consumer landscape. 

 

After a successful exit, Meehan launched Panoramix Global in 2010, a consumer and cultural analysis agency that offers clients a hybrid, analytical approach, leveraging cultural and market data to deliver expert insights and foresight, driving consumer decisions. 

 

Continuing to innovate in the consumer research and insights field, in 2016, Meehan launched Metametrix, a text analytics tool designed to help businesses better understand their customers by revealing the values and emotions that drive buying decisions. By combining big data, proprietary technology, and rigorous big-picture thinking, Metametrix provides insights and ideas that will propel businesses into the future.

 

Meehan frequently speaks and writes about consumer behavior and the market forces that influence change. She is also a contributor to Forbes.com. Her opinions and insights have been featured in Advertising Age, the Associated Press, BBC, CNN, Wired, The Washington Post, Entrepreneur, Fast Company, The New York Times, The Wall Street Journal, and BusinessWeek. A regular speaker, she has appeared at events such as the Research Advertising Conference, Ad-Tech, Future Trends, The Market Research Event, and the CEO Leadership Roundtable, as well as IIEX Atlanta and Amsterdam.